逛商场的时候会觉得挂在货架上的衣服每一件都很好看，可是穿在身上一看，又好像不是那么回事。你知道吗，这其实就是衣服的hanger appeal(衣架魅力)。

　　hanger appeal refers to the attractiveness of a garment when viewed on a hanger (rather than being worn). a garment has hanger appeal if it looks good "on the rack" and would entice someone to look more closely, and perhaps try it on and buy it。

　　“衣架魅力”指一件衣服挂在衣架上(而不是穿在身上)时候展现出来的吸引力。一件衣服如果有“衣架魅力”，就会吸引人们走近细看，可能还会试穿，然后买回家。

　　for example:

　　girl, these tops don't have hanger appeal. they don't look good 'til you put them on。

　　姑娘，这些上衣挂在那里没觉得好看。你穿在身上以后才觉出好看来。